Strip Mall Case Study

2503 Dixie Highway – Maximizing Value Through Auction Strategy

In Louisville’s bustling Dixie Highway corridor, a prime commercial property offered a unique opportunity—four storefront units and an 8,000-square-foot warehouse sitting on 1.52 acres of high-visibility frontage. Formerly home to retail and professional service tenants, the site represented immense potential but required strategic marketing to reach the right buyers in a competitive market. The site had no tenants or revenue and represented an excellent value-add opportunity.

The Challenge

The property was part of an estate settlement, meaning time efficiency and a transparent, hassle-free sale process were critical to the Seller. Traditional listings often involve lengthy negotiations, financing delays, and uncertain buyer commitments—none of which aligned with the estate’s need for a definitive, timely sale. The goal was to expose the property to a qualified pool of motivated buyers and secure the highest possible price within a short window.

The Strategy

To achieve this, our team leveraged a 30-day online auction campaign powered by Auction Solutions LLC (Elizabeth Monarch, Principal Auctioneer), in cooperation with Jonathan Klunk of EXP Realty. The property’s diverse layout—ranging from office suites to a spacious warehouse—was marketed to both end-users and investors seeking value-add potential.

We designed a digital-first marketing strategy that highlighted the property’s versatility, traffic exposure, and investment upside. The campaign included:

● Targeted digital ads to commercial investors, trades, and local business owners.
● Email marketing to a curated list of regional buyers and developers.
● Direct outreach to brokers representing medical, retail, and logistics clients.
● Professional photography and detailed virtual tours showcasing function and frontage.

The Results

The auction created robust engagement from both local and out-of-state bidders. Bidding opened at $400,000 with strong early interest, and the reserve was set at $600,000—a competitive yet attainable benchmark. By the close of bidding, the property had achieved an impressive $870,000 final sale price, far exceeding the Seller’s expectations.
The entire project—from launch to closing—was completed in just 60 days:
● 30 days of active marketing and bidding.
● 30 days from auction close to final closing.

This speed and price outcome demonstrated not only the effectiveness of the auction format but also the value of combining digital exposure with local brokerage expertise.

The Takeaway

The 2503 Dixie Highway auction exemplifies how a well-orchestrated strategy can transform timing constraints into market momentum. Auctions remain one of the most efficient tools for:
● Estate settlements and distressed assets.
● Vacant commercial or mixed-use buildings.
● Investment properties requiring liquidity.
● Properties suited for flexible repurposing or redevelopment.

Through clear communication, targeted marketing, and disciplined execution, our team delivered a seamless transaction that benefited both the Seller and Buyer while reinforcing the power of modern auction strategy in today’s real estate market.